Similar products often use different marketing mixes in the hope of reaching a slightly different target market (or covering part of the market their competitors haven't). There’s really no limit to the creativity that marketers use to develop their marketing mix elements. Packaging to appeal to the target audience.Print advertising in magazines, newspapers, and journals.A website or landing page for the product.Marketing mix elements can include one or all of the following: Often, marketing managers test various elements of the marketing mix to determine which tactics achieve the highest return on investment (ROI). Marketing mix elements (also known as tactics) aren’t fixed but change over time. The marketing mix becomes part of the tactical plan and describes the elements that will achieve the product’s sales goals. Once these questions are answered, marketing managers are able to craft a marketing mix strategy (and the tactical plan necessary to achieve said strategy). The price: Is it an inexpensive product? A luxury product? Something in between?īrand: What is the company’s overall brand? What is the brand promise? How does this product fit into the brand? The target audience: Who will buy this product What problems will this product solve? What media does this target audience prefer? Where can we find them online, in print, on the airwaves? What do they like to do in their free time? The product’s attributes: Features, benefits, proof points (e.g. Therefore, marketing managers develop product marketing plans based on their analysis and interpretation of many factors: No two products are promoted in exactly the same way.
0 kommentar(er)
